April 2, 2024, London UK Anthropics Technology has announced a trial of its AI-powered virtual try-on technology Zyler with Moss, a leading UK retailer of men’s formalwear. As part of an A/B test, customers will now have the opportunity to experience this cutting edge AI technology firsthand. Zyler redefines the online shopping experience, offering users a realistic way to try on clothes without a physical product.
By uploading a headshot and inputting their measurements, shoppers can see themselves on the screen in various outfits. For retailers, this personalized approach not only increases browsing time but also results in higher engagement levels.
Powered by the latest advancements in AI, Zyler sets a new standard for virtual try-on experience. It creates a lifelike representation of the user, allowing them to see how different outfits appear on their unique body shape.
Anthropics’ CEO, Alexander Berend, is excited about the potential impact of Zyler Virtual Try-On on the men’s fashion industry: “By offering a more convenient and realistic experience for trying on clothes prior to purchasing, we believe Zyler has the potential to redefine the entire landscape of the menswear industry. Our goal is to empower customers with a seamless, lifelike virtual try-on experience that not only enhances their shopping journey but also increases confidence in their purchasing decisions.”
This innovative AI technology is set to give retailers an advantage in a competitive market and also serves as a valuable tool for boosting customer engagement, satisfaction and loyalty.
