London’s favourite winter, alpine-themed entertainment, The Curling Club, will return to London for its fourth consecutive year and will also welcome a brand new site.
Following an impressive four year run and due to popular demand, The Curling Club will once again open in October at London’s Southbank from 10th October 2024 – 6th February 2025, and for the first-time glide into London’s iconic Vinegar Yards in November.
Opening its doors at this new site on 1st November 2024 – 28th February 2025, this larger, brand-new location with a 600-person capacity will offer an enhanced winter experience that guests from around the country have come to love over the years. A stone’s throw from London Bridge Station and alongside some of London’s renowned establishments such as the Shard, the adored pop up will offer state-of-the-art curling lanes, cozy decor and a vast range of delicious food and beverage options. Open every day from 12.00pm – late, groups of all sizes can also enjoy a feast of wintery street food and drink, complete with live entertainment and music.
London’s Southbank venue, with a capacity of 250, will continue to boast the most dashing of après ski nostalgia and be a much beloved destination for winter entertainment. Open between 11am – 11pm daily, here individuals, couples, and corporate teams can continue to enjoy the ultimate winter experience in its most competitive form with live entertainment, music, and alpine inspired street food, beverages and cocktails.
Eve Muirhead, a four-time Olympian and now Team GB’s Chef de Mission until the Milano-Cortina Olympic Winter Games in 2026, continues her role as The Curling Club ambassador and will host events across both sites. After leading Team GB to a gold medal as skip at the Beijing 2022 Olympics, guests can now emulate
this by gliding stones down a fit-for-purpose sheet, providing an authentic experience without the need for ice, or specialist footwear.
Commenting on the much-awaited return of the Curling Club, its Founder Dylan Salamon, said: “After yet another impressive and busy year at London’s Southbank – a key destination for winter entertainment – we are hugely excited to welcome our guests, old and new, to London’s Vinegar Yards. Located beside London Bridge Station, this is truly an excellent destination to accommodate even larger corporate bookings, and we can celebrate later into the night. Our new venue boasts double the number of sheets, triple the capacity, and in addition to the much beloved curling and festive entertainment, we look forward to expanding our offering in the new year.”
New investors, along with the original shareholders, are targeting five further sites, including a permanent bricks-and-mortar venue ahead of the winter Olympics in 2026.
The Curling Club’s Chair Trevor Bowers, commented: “We have a hugely successful model, tried and tested, and with bookings strongly ahead of the 2023-24 season, we recognise this to be the right time to deliver our growth plan. We are being approached with further exciting site opportunities and are confident at least two of these will form part of our growing estate.”
Neil Benson, Commercial Director, The Vinegar Yards, added: “Having enjoyed The Curling Club experience at the Southbank as a customer we’re excited to be able to work with the team to offer Vinegar Yard’s spin on the curling experience.”
The Curling Club will be at The Southbank Centre, London from 10th October 2024 until 6th February 2025, and at Vinegar Yards from 1st November 2024 until 28th February 2025. Corporate Packages start at £50 (+VAT) and Pay for Play experiences are from £24 (+VAT).
