Pizza Hut® today announces its sponsorship of the World Championship Domino Tournament as it kicks off its “Together We Pizza” campaign, surprising and exciting communities everywhere and even appearing in places you may not expect it.
Recognising that pizza is a key ingredient to the moments people are together and those long-lasting memories they create, this sponsorship is part of a rebrand which will see Pizza Hut splashed across socials, on a creative billboard takeover and in moments of togetherness.
World Championship Domino Tournament Chairperson, Garrett Bowers, said “When making plans for game night, Pizza Hut and dominoes are my family’s top choice. Both things have an element of community and comfort. That’s why partnering with Pizza Hut to sponsor the World Championship Domino Tournament is a natural fit. Through this relationship, the World Championship Domino Tournament can continue to share our passion for the game of dominoes while supporting our community.”
For over 50 years, Pizza Hut has been at the forefront of innovation from the creation of the first ever Stuffed Crust Pizza to introducing the Hot Honey Pizza, Cheesy Bites and the Big New Yorker. As part of the “Together We Pizza” launch and Pizza Hut’s dedication to listening to its customers, it has overhauled its offering to introduce its new Handcrafted Pizza nationwide to ensure Britons go pizza-mad this summer.
The new craveable, light and airy pizza is set to get mouths watering with taste tests by research company Welwyn Research Limited, showing 75% of respondents saying it tasted better than Pizza Hut’s current base, and 92% reporting they’d buy the pizza over the current range.1
Whether watching the Euros, with friends at a restaurant at a summer party, celebrating an anniversary or enjoying a soggy BBQ, Pizza Hut has got it covered this summer, no matter the location or occasion to get people’s cravings fulfilled.
The Handcrafted Pizza is a sourdough style dough and replaces Pizza Hut’s classic crust, available in all of Hut’s favourite flavours including Margherita, Meat Feast, Pepperoni Feast and the Supreme range. From July, three limited edition modern pizza recipes will be available as Handcrafted Pizzas – Chicken Fajitas, Pepperoni & Nduja and The Spicy Goat.
