A major regeneration project is set to shake up East London’s rental market. The Hill Group and Peabody, in a joint venture, have secured a £116M deal with Goodstone Living to deliver 360 high-quality Build to Rent (BTR) homes at Dagenham Green. This marks one of the biggest BTR deals of the year, bringing new energy-efficient, community-driven housing to a historic location.
Dagenham Green: A Major Step in East London’s Regeneration
This ambitious project sits within the first phase of the former Ford Stamping Plant redevelopment, where a total of 935 homes are currently under construction. Once complete, Peabody’s 45-acre masterplan will introduce over 3,500 homes, alongside vast green spaces, a new secondary school, a medical centre, a community hub, and even a market square.
Dagenham Dock’s fast rail links make this an ideal location for renters who want affordability without sacrificing access to central London. A 20-minute train ride will get residents straight into the heart of the capital.
What Makes These Build to Rent Homes Stand Out?
These homes aren’t just about bricks and mortar; they’re about building a sustainable community. The three 14-18 storey residential buildings will be packed with modern amenities, including:
- Co-working spaces for remote workers
- A fitness centre to keep up with those New Year’s resolutions
- Concierge services for a touch of hotel-style living
- Private dining areas for hosting dinner parties without the clean-up
- Two landscaped podium gardens overlooking a brand-new urban park
Sustainability is a key focus, with the BTR homes aiming for top-tier green credentials, including EPC B ratings, WiredScore Platinum certification, and Fitwel 3-star ratings. This ensures residents benefit from energy-efficient systems, cutting down on both environmental impact and energy bills.
Why This is Big News for London’s Rental Market
The UK’s rental market is evolving fast, and Dagenham Green is leading the way. With rents designed to be attainable for the majority of private renters, this could become London’s most affordable BTR project. Expect a shift in the rental scene as more purpose-built, well-managed rental communities emerge, challenging the traditional buy-to-let model.
Andy Hill, CEO of The Hill Group, summed it up: “These BTR homes will provide excellent amenities, connectivity, and a ready-made community, ticking all the boxes for discerning renters.”
A Boost for East London’s Growth
This project is part of a broader East London regeneration boom, with Dagenham Green playing a major role. Peabody’s masterplan prioritises affordable housing, green spaces, and high-quality infrastructure, making it a long-term investment in the area’s future.
James McMylor, Managing Director at Peabody, highlights the impact: “This partnership will bring significant benefits to the local community and ensure affordable living is a reality for everyone.”
When Can You Move In?
The first homes will launch in summer 2027, with full completion expected by summer 2028. Given London’s housing crisis, these new rental properties can’t come soon enough.
For those looking for high-quality, sustainable, and community-driven rental housing, Dagenham Green is a game-changer. With major players like The Hill Group, Peabody, and Goodstone Living involved, this project is set to redefine renting in London.
