Fast fashion is out, and wardrobe reinvention is in. This London Fashion Week, Dylon is flipping the script on how we view ‘new’ with the Rethink New Laundrette, a pop-up dedicated to giving your tired, over-worn pieces a second life. Running from February 20th to 23rd at 28 Henrietta Street, this interactive space is your chance to refresh, repair, and restyle your favourite pieces, rather than tossing them for something fresh off the rack.
This isn’t your typical laundrette. Instead of dodgy machines and lost socks, expect hands-on masterclasses, expert-led styling sessions, and exclusive fashion hacks designed to extend the life of your wardrobe. Plus, all proceeds from workshop tickets go straight to the British Fashion Council Foundation, meaning you’ll be doing good while looking even better.
A Fresh Take on Fashion at London Fashion Week
Londoners love a fashion moment, but let’s be real—our wardrobes could use a little sustainability upgrade. Enter Dylon’s new detergent with Triple Renew Technology, which cleans, revitalises colours, and restores fabric fibres within just 10 washes. The Rethink New Laundrette puts this innovation to the test, proving that your old, faded favourites can look as fresh as the day you bought them.
Instead of hitting the high street for another haul, why not revive a pre-loved gem or give that barely-worn vintage find the attention it deserves? With industry experts on hand, you’ll get insider tips on making your wardrobe last longer—without sacrificing style.
Get Hands-On with Sustainable Fashion Workshops
This isn’t just about watching the magic happen. You’ll be rolling up your sleeves and learning key skills from some of the biggest names in sustainable fashion and textile artistry. Whether you’re a pro with a needle or just about managing to reattach a button, these sessions will give you new ways to rework your pieces.
Expect expert-led workshops from:
📍 Shakaila Forbes-Bell – fashion psychologist and author
📍 Andrea Cheong – fashion writer and sustainability advocate
📍 The New Craft House – textile and upcycling experts
📍 Victoria Lee – Dylon’s Director of Fashion and sustainable stylist
📍 Emillie Ferris – embroidery specialist
Masterclasses to Transform Your Wardrobe
Renew 101
Master sewing, darning, and fixing techniques with Andrea Cheong and The New Craft House. Perfect for keeping your staples in rotation longer.
Bagged It!
Turn an unwanted item into a stylish wash bag. Fast fashion’s got nothing on this DIY trick.
Embroidery
Customise your favourite pieces with personal embroidery techniques led by Emillie Ferris and The New Craft House.
Drop-In for Fashion Fixes & Freebies
Can’t commit to a full masterclass? No problem. Drop in anytime with a piece from your wardrobe for expert tips and the chance to win exclusive prizes. Need inspiration? Watch live demonstrations of Dylon’s Triple Renew Technology in action and discover easy embroidery hacks for giving old pieces a fresh look.
Everything You Need to Know
📍 28 Henrietta Street, London, WC2
📅 February 20th – February 23rd
⏰ 9AM – 7:30PM
🎟 Entry: Free | Workshops: £7.50 (Proceeds to BFC Foundation)
Whether you’re a die-hard fashionista or just trying to save your favourite jeans from the donation pile, the Rethink New Laundrette is the place to be this London Fashion Week. Sustainable, stylish, and seriously fun—because real fashion lovers know that old clothes deserve new life.
