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Lululemon’s Biggest EMEA Store Lands on Regent Street – And It’s a Game-Changer

Credit: lululemon - Regent Street

London’s New Flagship lululemon Store: Bigger, Bolder, and Beyond Yoga Pants

If you thought Regent Street couldn’t get any trendier, think again. lululemon has officially opened the doors to its largest store in EMEA—and yes, it’s double the size of their previous London location. This isn’t just another shop; it’s an 8,923-square-foot fitness fashion kingdom packed with everything from yoga staples to cutting-edge athleisure and accessories for your running, training, or, let’s be real, stylish coffee runs.

And let’s not forget the little extras that make this flagship a true standout. Think Europe’s biggest pant wall (yes, really), an expansive menswear selection, and a staircase light feature that literally changes color with the time of day. It’s all about those Instagrammable moments—and they nailed it.

Why London’s lululemon Flagship Is More Than Just Retail Therapy

This isn’t just about shopping—it’s about community and connection. lululemon’s London flagship isn’t just flexing on size but also on vibes, bringing 11 years of deep-rooted community-building into one polished space.

“We’re so excited to open the doors to our biggest store in EMEA,” said Sarah Clark, Senior Vice President of lululemon EMEA. And for good reason. With ambitions to quadruple international sales by 2026, this flagship is set to become a must-visit destination for both locals and international visitors alike.

There’s something for every mood here—whether you’re hunting for the perfect pair of yoga pants, testing their personalized water bottle station, or just soaking in the vibe under that futuristic light installation.

Credit: lululemon – Regent Street

London’s Biggest lululemon Store: Where Fitness Meets Fun

What’s a store launch without a week-long party? lululemon’s opening celebration pulls out all the stops—because why should you sweat alone?

Get ready for an epic lineup of events that scream “London cool”:

  • Newsstand Takeover – Enjoy exclusive treats and nab a limited-edition lululemon newspaper while grooving to live DJ sets. Plus, keep an eye out for surprise performances by Phil Wizard, Olympic gold medallist in Men’s Breaking.
  • Movement Sessions at The Vinyl Factory Soho – Unwind and recharge with community fitness classes, and then turn up the heat at a disco-house party led by Don’t Fk With Disco.
  • 8KM Run Event with Runna – For the running enthusiasts (or brave beginners), join a scenic jog through London with 400 other fitness lovers. Starting at the new flagship, it’s the ultimate cardio kickoff.

lululemon’s Community-First Vision

What sets lululemon apart? It’s not just the meticulously designed leggings or the sleek, functional sports bras—it’s their genuine connection with the community. With a grassroots approach, lululemon empowers local voices and brings meaningful experiences to life.

This new store is proof that they’re serious about staying embedded in London’s fitness and cultural scene. Whether you’re there for the exclusive gear, a killer workout session, or just to vibe with some of London’s coolest athletes and creatives, this is the spot.

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