Peruvian flavours, Latin beats, and Charlotte Tilbury glam? Sunday just became the new Saturday.
London weekends just got a spicy upgrade. COYA Mayfair has officially launched Azucar Sundays, a brand-new Peruvian-style Sunday roast experience that’s part feast, part fiesta, and entirely unforgettable. At £60pp, you’re not just booking lunch—you’re stepping into a Latin American escape with live music, bold flavours, and cocktails that might just dance their way into your soul.
Set in the heart of Mayfair, COYA’s latest weekend concept redefines the Sunday roast with a South American twist, giving Londoners a reason to swap soggy roasts for something far more vibrant.
Latin American Lunch with Soul: A Sunday Roast, Reimagined
Forget what you know about Sundays. At Azucar Sundays, the usual roast trimmings are replaced with punchy Peruvian flavours, while a live Latin band brings rhythm, energy, and warmth to the entire experience.
The set menu kicks off with a glorious lineup of appetisers designed to ignite your palate. We’re talking:
- Crocantes con Guacamole: Crunchy, creamy, and criminally moreish.
- Baos de Pollo Crujiente: Buttermilk chicken, pickled cucumber, and yuzu kosho packed into fluffy bao buns.
- Ceviche de Lubina Clasica: Seabass meets ají limo and sweet potato in a citrusy, zesty delight.
- Wontón de Carne Wagyu: Wagyu beef wrapped in umami-rich wontons with Szechuan punch.
And yes, that’s just for starters.
A Roast That Dances on Your Taste Buds
The main event channels the hearty spirit of a traditional Sunday roast—then tosses it through a Peruvian lens. Expect grilled, marinated meats served family-style with just the right hit of spice.
Choose from:
- Pollo a la Parilla – chargrilled baby chicken with ají panca and coriander
- Asado de Res – juicy sirloin with a kick of crispy onion
- Grupa de Cordero a la Brasa – wagyu lamb rump, slow-marinated and flame-kissed
All mains are served with crispy potatoes, charred carrots, and vibrant spring greens, plus an array of sauces you’ll want to slather on everything.
Pair It, Sip It, Love It: Signature Cocktails and Latin Wines
No COYA experience is complete without cocktails, and Azucar Sundays pulls no punches. Sip on Pisco Sours made with COYA’s house Pisco, refresh with a MaraCOYA Mule, or opt for the Chilcano—a lighter, zingy classic.
Want something a bit more refined? You’re in luck. COYA’s exclusive Latin American wine list shines here, with bottles sourced from Chile and Argentina. Try the 2022 Malbec from Luján de Cuyo or a crisp 2023 Sauvignon Blanc from Aconcagua Valley to elevate the meal even further.
Dessert Is (Literally) the Sweetest Ending
There’s no walking out without trying COYA’s desserts. The Tres Leches cake is a showstopper—sponge soaked in sweet milk, layered with salted dulce de leche, and served with vanilla ice cream and pistachio crunch.
Prefer something cooler? Go for the Helados y Sorbets, a refreshing medley of house-made ice creams and fruit sorbets, perfect for sharing—or not.
Mother’s Day Gets the Charlotte Tilbury Treatment
On Sunday 30th March, Azucar Sundays turns it up a notch with a Mother’s Day edition. Every mum gets a special beauty treat from Charlotte Tilbury, and the menu features limited-edition specials like the Lychee Gimlet, a floral citrus cocktail, and Suspiro de Flores—a hibiscus and rose pavlova paired with lychee sorbet and fresh berries.
Elegant, indulgent, and undeniably stylish—it’s the Sunday plan your mum actually wants.
From Mayfair to Lima (with a Detour Through Rhythm and Rum)
What sets Azucar Sundays apart is the atmosphere. The live Latin American band creates an immersive soundscape—soothing one moment, electrifying the next. It’s the kind of soundtrack that encourages second cocktails, extra desserts, and spontaneous dancing at the table.
This isn’t background music. It’s a cultural pulse that turns a meal into a memory.
A Must-Book Dining Experience for Weekend Lovers
Whether you’re brunch-weary, date-night hungry, or simply craving an escape from the typical London Sunday, COYA Mayfair’s Azucar Sundays delivers in every sense.
It’s decadent but relaxed, refined but playful. The vibe is upmarket without feeling uptight. It’s what happens when culinary art, live music, and Latin flair collide in one of London’s most glamorous postcodes.
Reservations? Strongly advised. Regrets? Unlikely.
📍 COYA Mayfair, 118 Piccadilly, London W1J 7NW
🌐 www.coyarestaurant.com
📸 @coyamayfair
