The UK’s Largest Optical Event Returns to London with a Stellar Showcase of Innovation and Style
London is about to see clearly into the future of eyecare and eyewear. The 100% Optical Show is set to return to ExCeL London from 1-3 March 2025, bringing together the biggest names and cutting-edge brands in the optical industry. Whether you’re a professional seeking the latest technology or a fashion-forward eyewear enthusiast, this event promises to be an unmissable spectacle.
A First Look at the 2025 Exhibitor Line-Up
Organisers have announced an impressive first wave of exhibitors, with a mix of established icons and innovative newcomers ready to take the stage. Making their debut at the show are brands like DITA Lancier, Mykita, Clayton Franklin Eyewear, Derigo, L.G.R, and Optical Express.
Returning to the event are fan favorites and renowned names, including Etnia Barcelona, Woodys, Rodenstock, SEIKO, Marcolin, Bird Eyewear, and ZEISS. With a history of pushing boundaries in eyewear and eyecare, these brands embody the cutting-edge spirit of 100% Optical.
Selin Pera, Senior Marketing Executive at CloserStill Media, emphasizes the show’s dedication to innovation. “2025 is all about focusing on the future as we look forward to the next ten years of innovation, technology, fashion, and education in this exciting industry,” she says.
What to Expect at 100% Optical 2025
This year’s event is set to deliver a comprehensive experience for everyone in the optical world, from optometrists and dispensing opticians to distributors and eyewear designers. With over 250 exhibitors showcasing their latest collections, equipment, and services, 100% Optical is Europe’s fastest-growing event for the optical industry.
Highlights include:
– Innovative Eyewear Brands: Explore groundbreaking designs from global leaders like SEIKO and ZEISS, alongside stylish independents like Bird Eyewear and Danielle Rattray.
– 100% Ophthalmology Expo: Returning after its successful 2024 debut, this co-located event focuses on advancements in eye health and surgery.
– Ophthalmology Theatre Sponsored by SpaMedica: Attend cutting-edge presentations and gain insights into the future of eye care from industry pioneers.
Fashion Meets Technology: Eyewear Trends to Watch
Eyewear isn’t just about function—it’s about making a statement. At 100% Optical, visitors can expect to see the latest trends in sustainable materials, luxury designs, and tech-integrated frames.
Brands like Mykita are known for their sleek, contemporary aesthetics, while Etnia Barcelona consistently delivers bold, artistic designs. Meanwhile, DITA Lancier and Clayton Franklin Eyewear showcase craftsmanship that blends timeless elegance with modern innovation.
For those prioritizing sustainability, Bird Eyewear leads the charge with eco-friendly collections that don’t compromise on style.
Why 100% Optical Matters to London
As Europe’s fastest-growing optical event, 100% Optical puts London at the heart of global eyewear and eyecare innovation. The show isn’t just a trade event; it’s a hub for creativity, education, and connection.
From networking opportunities with industry leaders to discovering the latest tech and trends, attendees will leave inspired and informed. With its focus on future-forward thinking, the show also provides a platform for brands to showcase their commitment to sustainability and cutting-edge design.
Secure Your Spot at 100% Optical 2025
If you’re passionate about eyewear and eyecare, this event is your chance to stay ahead of the curve. Join over 250 exhibitors and thousands of industry professionals for three days of discovery, innovation, and inspiration.
Whether you’re seeking the perfect frames or exploring the latest advancements in ophthalmology, 100% Optical is the ultimate destination for all things optical.
