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Londoners Are Choosing Cheese Over Chocolates This Valentine’s Day – And Honestly, We Get It

Photo by Engin Akyurt / Pexels

A new survey reveals London’s obsession with cheese just in time for Valentine’s Day

Forget heart-shaped chocolates and overpriced roses. This year, Londoners are making a bold statement—cheese is the ultimate Valentine’s gift. A recent survey by CNIEL and Opinium found that a whopping 37% of Londoners share a passion for cheese, proving that brie is officially the way to our hearts.

And the capital’s restaurants are taking notes. From La Fromagerie to Maison François, London’s top spots are serving up cheesy Valentine’s Day specials to cater to this dairy-fueled love affair.

Cheese vs. Chocolate: The Valentine’s Showdown

It’s the age-old debate—chocolate or flowers? Turns out, neither is top of the list for Londoners looking to impress on February 14th.

According to the survey, while 20% still opt for chocolate, and 14% prefer flowers, a huge 47% of men would rather receive food or wine. Women? A respectable 28% agree that a foodie gift trumps all.

Cheese, wine, and a good meal seem to be the real key to romance. And with 62% of Londoners enjoying a wide variety of cheeses, it makes sense that the capital’s best restaurants are going all-in on gourmet dairy delights this Valentine’s.

Where to Indulge in a Cheesy Valentine’s Date in London

La Fromagerie: The Ultimate Cheese Haven

This iconic London cheesemonger is the go-to for any cheese enthusiast. Whether you’re dining in or grabbing a curated cheeseboard to impress your date at home, their Valentine’s specials promise rich, gooey, and utterly indulgent flavours.

🌐 https://www.lafromagerie.co.uk

📸 @lafromagerieuk

📍 Marylebone, Highbury, Bloomsbury

Maison François: A French-Inspired Date Night

Looking for romance, cheese, and a Parisian atmosphere? Maison François is serving up a Valentine’s menu with a decadent selection of French cheeses paired with natural wines and freshly baked bread.

🌐 https://www.maisonfrancois.london

📸 @maisonfrancoislondon

📍 34 Duke Street, St James’s, SW1Y 6DF

Younger Londoners Are Leading the Cheese Revolution

Cheese isn’t just for wine-sniffing connoisseurs. The survey shows that 44% of 18-34-year-olds are obsessed with cheese, making them the biggest cheese lovers in the UK.

Yorkshire and Humberside aren’t far behind, with 44% of residents declaring their passion for dairy, while Southampton lags behind at just 22%—clearly, they have some catching up to do.

The Cheeseboard Date: London’s New Love Language

Valentine’s Day isn’t just about fancy dinners. The survey found that 52% of Brits believe a cheeseboard is the perfect way to spend an evening with loved ones.

No reservations needed. Just grab a selection of Brie, Camembert, and Morbier, open a bottle of good wine, and create your own romantic, candle-lit setup at home. Who needs a crowded restaurant when you can eat an entire wheel of cheese in peace?

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