London’s chocolate game just leveled up. Läderach, the Swiss premium chocolatier, is on a mission to take over the city—one handcrafted, luxury chocolate at a time. With two new store openings in Canary Wharf and Selfridges, Londoners now have even more places to indulge in some of the world’s freshest, most artisanal Swiss chocolate.
And for those obsessed with the viral Dubai Chocolate trend, Läderach is bringing its own elevated, Swiss-style take on it. That’s right, FrischSchoggi Dubai is now available in all UK stores, featuring roasted pistachios and delicate kataifi filo dough wrapped in Swiss milk chocolate. If you haven’t tried it yet, now’s your chance.
Läderach’s Chocolate Takeover: Now in Eight London Locations
London’s love affair with Läderach keeps getting sweeter. With these two new locations, the chocolatier now boasts eight stores across the city, including spots in Regent Street, Harrods, Westfield London, Covent Garden, High Street Kensington, and King’s Road.
Canary Wharf’s Canada Place is the latest addition, offering a full in-store experience for chocolate lovers. From their iconic FrischSchoggi counter (where you can snap off giant chocolate slabs by weight) to their seasonal collections, pralines, and single-origin tablet bars, this new store is a chocoholic’s paradise.
Meanwhile, Selfridges’ Confectionery Hall now has a sleek new Läderach counter, replacing the former Melt counter. Expect a curated selection of their best-selling fresh chocolates, truffles, and the must-try FrischSchoggi Dubai.
FrischSchoggi Dubai: The Chocolate Londoners Can’t Stop Talking About
The Dubai Chocolate trend has taken over TikTok and Instagram. But let’s be real—Läderach has taken it to a whole new level.
Their FrischSchoggi Dubai is not just a viral trend, it’s an artisanal masterpiece. This chocolate slab features:
- Roasted pistachios for a rich crunch
- Kataifi filo (angel hair) dough for a light, crispy texture
- Premium Swiss milk couverture for that signature Läderach smoothness
- Vibrant pistachio stripes for the ultimate Instagrammable treat
It made its UK debut in December 2024 and sold out almost instantly. Now, it’s officially here to stay. Available in all Läderach UK stores and online, this is one chocolate experience you don’t want to miss.
Why Läderach Is the Chocolate Brand You Need to Know
Stephan Stegen, Läderach UK’s General Manager, is on a mission to make sure London gets its fair share of handcrafted, bean-to-bar Swiss chocolate.
“We’re incredibly excited about our two new openings this spring,” Stegen said. “The ongoing regeneration at Canary Wharf has made it a vibrant hub of innovation and community that aligns perfectly with Läderach’s values of craftsmanship and quality. Equally, opening in Selfridges—an iconic destination for luxury and excellence—is an incredible opportunity to showcase our fresh, artisanal Swiss chocolate to a discerning and diverse audience.”
Läderach has built a reputation for uncompromising quality, sourcing the finest ingredients directly from Swiss suppliers, and keeping everything ultra-fresh. Founded in 1962, the brand has expanded globally with over 200 stores in 21 countries, all while maintaining its hand-finished, artisanal approach to chocolate-making.
Where to Find Läderach’s Latest London Stores
Läderach fans can now visit their two new locations at:
📍 Canary Wharf Store – Canada Place, Canary Wharf
📍 Selfridges Confectionery Hall – Oxford Street
And if you can’t make it in person? Läderach’s online store has you covered.
Get Your Hands on Läderach’s Viral Chocolates Now
London’s chocolate scene just got even more indulgent. Whether you’re hunting for the viral FrischSchoggi Dubai, a classic Swiss chocolate bar, or a decadent praline selection, Läderach’s new stores in Canary Wharf and Selfridges are here to satisfy your cravings.
So, are you ready to taste the freshest Swiss chocolate in London? Time to visit Läderach and find out why chocolate lovers worldwide can’t get enough.
🌐 www.laderach.com
📸 @laderach_chocolate
