Connect with us

News

Top agencies come together to address serious lack of diversity in London’s digital economy

This Place joins forces with a partnership of top digital agencies to collectively launch Flipside, a groundbreaking, industry-led talent training and development programme in digital product design for talented, unemployed or underemployed young people aged 18-25 from Newham, Tower Hamlets, Hackney and Waltham Forest.

The programme is a collaboration between A New Direction and the Skills Lab with funding and support from the London Legacy Development Corporation (LLDC). Learners will receive world-class insights and training delivered by four founding agencies (Beyond, Made by Many, Sennep, ustwo) and five new delivery agencies joining for this 2nd round (BIO Agency, Designit, Pixeled Eggs, Reading Room and This Place). Hobs 3D is a host partner. Now running in its second year, Flipside was a finalist in D&AD’s Impact Awards in 2018, with all 12 trainees entering full-time employment by the end of the programme.

Today 12 talented young people from groups traditionally underrepresented in the digital industry, begin a groundbreaking three-month training course designed to be experiential, practical, collaborative and broad, with the aim for them to become digital pioneers of the future, sending a signal to industry to urgently update its approach to diversity and inclusivity in the workforce.

Dawn Mckerracher, UK Managing Director at This Place, commented:
‘The digital landscape is constantly evolving and whilst we see fast-paced innovation and change across the industry, we believe there is much greater and faster progress we can make when it comes to diversity. There is a huge pool of talented and ambitious young East Londoners whose fresh perspectives and ideas would greatly enrich the industry. With our HQ in Shoreditch, we feel especially strongly about nurturing and championing local talent. We are thrilled to join forces with Flipside and share the knowledge, skills and experiences that will provide these young people with a pathway into digital careers and, hopefully, kickstart a wider diversity movement.’

The programme aims to: 

1. Train young East Londoners to become digital pioneers – setting them up for success in an ever-changing industry, equipping them with the mindsets, skills and behaviours that allow them to adapt and see opportunities where others might see barriers.

2. Address the serious lack of diversity in the sector – providing opportunities for talented young people from groups traditionally underrepresented in the digital industry, including non-graduates, women and non-binary people, people from Black, Asian and ethnic minority backgrounds, and deaf, disabled and neuro-diverse people.

3. Create the ripple that becomes the wave – through Flipside we want to have a wide and tangible impact in terms of diversifying the wider industry. We will share what we learn with industry to HR practices in London’s digital industries, changing mindsets and opening up more opportunities for talented and diverse young people to enter the industry.

Newsletter Signup

The first Indian chef in the world to receive a Michelin star opening a new restaurant in London

Food+Drink

Rising British Menswear Retailer Launches Stylish Own-brand Suit Collection in London

Fashion+Style

Pair your Mac with your Mac ‘n’ Cheese this London Fashion Week

Fashion+Style

One of the World’s Largest & Most Prestigious Book Fairs Returns to London

Events+Fun

Connect
Newsletter Signup